Cats don't bark—and consumers today don't "salivate on command" like they seemed to a couple of decades ago. Consumers today behave more like cats than Pavlov's pooch. Times have changed—and so must we.
Source: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, Pages: Introduction
The name is not important anymore - it's the tone that counts. I feel like an old dog I know. He will come to any name you call him, just so long as your demeanor carries with it the promise of affection and food
Robert Fulghum (1937 -)
Source: Maybe (Maybe Not) (Maybe Not : Second Thoughts from a Secret Life), Pages: 36