Cats don't bark—and consumers today don't "salivate on command" like they seemed to a couple of decades ago. Consumers today behave more like cats than Pavlov's pooch. Times have changed—and so must we.
Bryan Eisenberg
Source: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, Pages: Introduction
Dogs don't lie and why should I? Strangers come they growl and bark, they know their loved ones in the dark, Now let me, by night or day, Be just as full of truth as they.
The name is not important anymore - it's the tone that counts. I feel like an old dog I know. He will come to any name you call him, just so long as your demeanor carries with it the promise of affection and food
Robert Fulghum (1937 -)
Source: Maybe (Maybe Not) (Maybe Not : Second Thoughts from a Secret Life), Pages: 36