Once you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.
Source: On the Record: Marc Benioff: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/10/08/BUG2QLICVV1.DTL
Contributed by: ~C4Chaos