At their core, cult brands are always fun. They make us happy. They uplift our spirits. They cheer us up when we're down and give us confidence. They help us enjoy life. They not only make us feel better about ourselves, they also give us a temporary escape from the drudgery of everyday life.
Source: The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too), Pages: 41-42
Contributed by: ~C4Chaos