consumers

A Quote by Joannne Thomas Yaccato on marketing, women, consumers, and marketing efforts

If you understand women's consumer DNA and implement strategies that ring with authenticity, you will improve all of your marketing efforts. If you make it women-friendly, you make it everybody-friendly.

Joannne Yaccato

Source: The 80% Minority: Reaching the Real World of Women Consumers

Contributed by: Terrill

A Quote by Steve Bishop on marketing, sustainability, green, and consumers

Marketing needs to define what sustainability means for their company and then decide how to express those values in their offerings. Companies should stop trying to appeal to green consumers by building green myths into the products they have and start creating something real—products that tell their environmental story for them.

Steve Bishop

Source: HBR Green: http://www.hbrgreen.org/2008/01/dont_bother_with_the_green_con.html

Contributed by: ~C4Chaos

A Quote by Jim Hightower on bushco, u s, verizon, rebrand, bush, consumers, washington, government of the people, democratic values, and commercial

The Bushites' domination and transformation of the governing apparatus is so antithetical to our democratic values, yet so thorough, that we no longer have The Government of the People of the United States of America.

But, what the hell, I say we go all the way with it. I mean, what kind of name is "The Government of the People of the United States of America" anyway.  That's so yesterday. We could use some marketing savvy here, some twenty-first-century identity branding that can connect to the wired, hip, commercial culture that is "today."

Let's get with the times, people! You don't see phone companies, for example, sticking with stodgy old names like Bell Atlantic Telephone Corporation, do you? No--they become "Verizon." Now that's got some zip to it! (Alright, it's not really a word and no one can figure out what it is or what it's selling, and the company's stock price is down by half in the three years since the name change, but let's not fall into the trap of negativity here.)

So let's rebrand. Forget. The Government of the People of YadaYadaYada. Let's call it something consumers can remember, something that'll look good on Washington's marble walls, something punchy and true to the spirit of the Bush government. Let's call it: BUSHCO!

Jim Hightower

Source: Thieves in High Places: They've Stolen Our Country--And It's Time to Take It Back, Pages: 18...19

Contributed by: Inukshuk

A Quote by Seth Godin on marketing, ideavirus, ideas, consumers, and networks

Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.

Instead, the future belongs to the marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Seth Godin

Source: Unleashing the Ideavirus, Pages: 15

Contributed by: ~C4Chaos

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