A Quote by Guy Kawasaki on products, dog food, and churning

Eating your own dog food -- using your own products -- is probably the best way to reinforce the urgency of churning. Kelly Johnson, the leader of Lockheed's legendary Skunk Works, once explained why he flew with test pilots in experimental aircraft: "I figured I needed to have hell scared out of me once a year in order to keep a proper balance and viewpoint on designing new aircraft."

Guy Kawasaki

Source: Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, Pages: 54

Contributed by: ~C4Chaos

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