branding

A Quote by Earon on religion, spirituality, brand, branding, faith, and hope

Religion is the branding of spirituality.

Earon Davis

Source: Earon's writings

Contributed by: Earon

A Quote by Thomas J. "Tom" Peters on brand, branding, and success

Brand inside is more important than brand outside for sustained success.

Tom Peters (1942 -)

Source: A Personal Top Ten Tom Quotes from London: http://www.tompeters.com/entries.php?rss=1&note=http://www.tompeters.com/blogs/main/010363.php

Contributed by: ~C4Chaos

A Quote by Oprah Winfrey on business, authenticity, branding, and identity

If I lost control of the business I'd lose myself--or at least the ability to be myself. Owning myself is a way to be myself.

Oprah Winfrey (1954 -)

Source: The Business of Being Oprah: http://www.mutualofamerica.com/articles/Fortune/2002_04_08/Oprah1.asp

Contributed by: ~C4Chaos

A Quote by Tim Ferriss on marketing, branding, and personal branding

Branding is no longer for Fortune 500 companies and Madison Avenue agencies with excessive budgets and inadequate tracking.

Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records.

Going on a date? Chances are that your “blind” date has Googled your name.

Going to a job interview? Ditto.

Tim Ferriss

Source: Tips for Personal Branding in the Digital Age: Google Insurance, Cache-flow, and More… http://www.fourhourworkweek.com/blog/2008/01/28/tips-for-personal-branding-in-the-digital-age-google-insurance-cache-flow-and-more/

Contributed by: ~C4Chaos

A Quote by Stephen Shapiro on branding, brand, customers, and experience

Much literature has been written on branding. 

But what is a brand?  Can you define it in just 6 words?

No, it is not Nike’s “swoop.”  It is not McDonald’s “I’m Lovin’ It” jingle.  It is not Accenture’s Tiger Woods ads.  It is not the design of my website or my “Unconventional Thinking” tag line.

Erik Hansen, Tom Peters’ brand manager (and a good friend of mine), said it quite eloquently.  A brand is… “what your customers say it is.” 

What is great about this definition is that it gives you direct access to changing your brand.  To change your brand you must change your customers’ perceptions and experiences.  No logo or advertising campaign has ever done this.

Stephen Shapiro

Source: Stephen Shapiro Blog: How to Change and Organizations Culture: http://www.steveshapiro.com/2007/10/01/how-to-change-an-organizations-culture/

Contributed by: ~C4Chaos

A Quote by Alexander Kjerulf on happiness, work, job, success, and branding

Being happy at your job is success. If you’re not happy with your job, then build a brand that reflects who you are and be recruited or start a company based on that.

Alexander Kjerulf

Source: Brading yourself with happiness (guest post by Dan Schawbel): http://positivesharing.com/2007/12/branding-yourself-with-happiness/

Contributed by: ~C4Chaos

A Quote by Patricia Aburdene on brands, branding, conscious consumers, cult brands, and conscious capitalism

More than a name, logo or "iconic" CEO, a brand is a place in the heart where employees, investors, suppliers--and Conscious Consumers--meet to tell a company's story, says brand guru Elsie Maio. "When brand reveals authenticity, values and humanity's drive towards consciousness, it's a powerful strategic advantage."

Patricia Aburdene

Source: Megatrends 2010: The Rise of Conscious Capitalism, Pages: 110

Contributed by: ~C4Chaos

A Quote by Matthew W. Ragas on cults, branding, and cult branding

Cult brands aren't just companies with products or services to sell. To many of their followers, they are living, breathing surrogate family filled with like-minded individuals. They are a support group that just happens to sell products or services. Picture a cult brand in this context, and you'll have a much better understanding of why these brands all have such high customer loyalty and devoted followers.

Matthew W. Ragas

Source: The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too), Pages: Introduction xxvi

Contributed by: ~C4Chaos

A Quote by Matthew W. Ragas on cult and branding

At their core, cult brands are always fun. They make us happy. They uplift our spirits. They cheer us up when we're down and give us confidence. They help us enjoy life. They not only make us feel better about ourselves, they also give us a temporary escape from the drudgery of everyday life.

Matthew W. Ragas

Source: The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too), Pages: 41-42

Contributed by: ~C4Chaos

A Quote by Bryan Eisenberg on branding and marketing

Mass marketing may be going the way of the dinosaur, but we would never suggest the principle of branding is on its deathbed. The need to establish and sustain name recognition and associative benefits will always be part of the competent marketer's stock in trade. However, the complex and interconnected relationships between emerging media and the information they now make available mean that name recognition and associations alone are insufficient. Increasingly, customers are associating brand not with a message but with their entire experience surrounding the product or service.

In other words, branding is now more about what you do than what you say.

Bryan Eisenberg

Source: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, Pages: 13

Contributed by: ~C4Chaos

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