A Quote by Earon on religion, spirituality, brand, branding, faith, and hope

Religion is the branding of spirituality.

Earon Davis

Source: Earon's writings

Contributed by: Earon

A Quote by Thomas J. "Tom" Peters on brand, style, and leadership

Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree—their "personal style" was their "brand." ("It" starts with personal style of the tip-top leadership team. Sorry to be politically insensitive, but who would give a hoot about Tibet if it weren't for the look and style of the Dalai Lama?) Boss at any level: You're either on the "it" boat—or not.

Tom Peters (1942 -)

Source: 67 Random Thoughts on Design:

Contributed by: ~C4Chaos

A Quote by Thomas J. "Tom" Peters on brand, branding, and success

Brand inside is more important than brand outside for sustained success.

Tom Peters (1942 -)

Source: A Personal Top Ten Tom Quotes from London:

Contributed by: ~C4Chaos

A Quote by Stephen Shapiro on branding, brand, customers, and experience

Much literature has been written on branding. 

But what is a brand?  Can you define it in just 6 words?

No, it is not Nike’s “swoop.”  It is not McDonald’s “I’m Lovin’ It” jingle.  It is not Accenture’s Tiger Woods ads.  It is not the design of my website or my “Unconventional Thinking” tag line.

Erik Hansen, Tom Peters’ brand manager (and a good friend of mine), said it quite eloquently.  A brand is… “what your customers say it is.” 

What is great about this definition is that it gives you direct access to changing your brand.  To change your brand you must change your customers’ perceptions and experiences.  No logo or advertising campaign has ever done this.

Stephen Shapiro

Source: Stephen Shapiro Blog: How to Change and Organizations Culture:

Contributed by: ~C4Chaos

A Quote by Director Tom on story and brand

Your Story = Your Brand!

Thomas Clifford

Contributed by: Director Tom

A Quote by Jeff Bezos on brand and reputation

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well

Jeff Bezos

Contributed by: ~C4Chaos

A Quote by Warren Buffett on business and brand

Your premium brand had better be delivering something special, or it's not going to get the business.

Warren Buffett (1930 -)

Contributed by: ~C4Chaos

A Quote by Mitch on organization, brand, culture, identity, and stamp

Every organization brands its particular culture and identity with its own distinctive stamp.

Mitch Thrower

Source: "The Attention Deficit Workplace" by Mitch Thrower

Contributed by: Mitch

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