Reducing consumption is astronomically more critical than increasing system efficiency. It is as if we are distracted building moats around our sandcastles under the growing shadow of an approaching tsunami of unimaginable scale. Speaking of commercial interests' capitalization of our sensibility for "doing the right thing," Curtis White says "...it has appropriated the drama as something it can sell. can turn into product, and thus not only manage but render as a tidy profit."
Source: The Spirit of Disobedience: Resisting the Charms of Fake Politics, Mindless Consumption, and the Culture of Total Work, Pages: 76
Contributed by: Philip