alternative energy

People will buy the car just because it's a great car. We want them to think it's excellent value for money and then, oh yeah, it happens to be electric.

I used to be skeptical of global warming, but now I'm absolutely convinced that the world is spiraling out of control. CO2 is like a bushfire that gets bigger and bigger every year.

All of us who are in a position to do something about it must do something about it. Because Virgin is involved with planes and trains, we have even more responsibility. So we've put aside quite a lot of money to invest in alternative fuels. Over the next four years, we'll invest something like $1 billion in alternative fuels.

The money is going into a whole series of different things like building ethanol plants. We're looking into wind power. We're looking into solar. And we're also actually working on developing a new kind of fuel, which I can't say much about but which is quite exciting.