IBM'S Basic BELIEFS AND FUNDAMENTAL PRINCIPLES Our beliefs, which should be well known to every IBMer, are: 1. Respect for the individual. 2. A desire to have the best customer service of any company in the world. 3. The conviction that an organization should pursue all tasks with the idea that they can be accomplished in a superior manner. In addition to these, there is a set of fundamental principles which guide IBM management in the conduct of the business. Each manager should consider them as a basis for his decisions. They are: 1. To provide intelligent, aggressive capable management. 2. To serve our customers as efficiently and effectively as possible. 3. To continually improve our products and our technology. 4. To provide a maximum degree of satisfaction on the part of our employees in their assigned tasks. 5. To recognize the obligation to our stockholders to provide an adequate return on their investment. 6. To play our part in furthering the progress of the communities in which our facilities are located.
This aggression will not stand. With these words, George Bush committed the United States to the liberation of the oil-rich Kingdom of Kuwait, after it had been occupied by the Republic of Iraq in August of 1990.
It has been seen that the object of a sane upbringing is increasingly to direct all emotion towards objects which involve other people. Now basically the situation of being finite is an infinitely frustrating one, which would be expected to arouse sensations of desperation and aggression - as indeed it may sometimes be seen to do in very young children. I am aware that I must be careful, in using the word aggression, to state that I do not mean aggression directed towards people. What I mean is an impersonal drive directed against reality - it is difficult to give examples but it may be presumed that geniuses who are at all worthy of the name preserve a small degree of this. However, since all emotion must be directed towards people, it is obvious that the only form of aggression which a sane person can understand is aggression against people, which is probably better described as sadism or cruelty.
A woman can do anything. She can be traditionally feminine and that's all right; she can work, she can stay at home; she can be passive; she can be aggressive, she can be any way she wants with a man. But whenever there are the kinds of choices there are today, unless you have some solid base, life can be frightening.
Security is the priceless product of freedom. Only the strong can be secure, and only in freedom can men produce those material resources which can secure them from want at home and against aggression from abroad.
Iconic clothing has been secularized. . . . A guardsman in a dress uniform is ostensibly an icon of aggression; his coat is red as the blood he hopes to shed. Seen on a coat-hanger, with no man inside it, the uniform loses all its blustering significance and, to the innocent eye seduced by decorative colour and tactile braid, it is as abstract in symbolic information as a parasol to an Eskimo. It becomes simply magnificent.