Every one of us, unconsciously, works out a personal philosophy of life, by which we are guided, inspired, and corrected, as time goes on. It is this philosophy by which we measure out our days, and by which we advertise to all about us the man, or woman, that we are. . . . It takes but a brief time to scent the life philosophy of anyone. It is defined in the conversation, in the look of the eye, and in the general mien of the person. It has no hiding place. It's like the perfume of the flower - unseen, but known almost instantly. It is the possession of the successful, and the happy. And it can be greatly embellished by the absorption of ideas and experiences of the useful of this earth.
The difficult tasks to be performed are not the ones that mean physical and mental labor, but the ones that you dislike, are the ones that you do not love. There are unpleasant angles to nearly every important job to be done in this world, but there must be an over all love for doing each, else precious time and effort are uselessly wasted. I shall never forget noting a sign above a construction job that read: "Builder of Difficult Foundations." That man must have loved that calling, else he would not have made a point of advertising the fact!
The businessman only wants two things said about his company-what he pays his public relations people to say and what he pays his advertising people to say. He doesn't like anybody ever to look above, beyond or over that.
No one can deny that much of our modern advertising is essentially dishonest; and it can be maintained that to lie freely and all the time for private profit is not to abuse the right of free speech, whether it is a violation of the law or not. But again the practical question is, how much lying for private profit is to be permitted by law?
A traveling show visited a country town and one of the acts was advertised as a striptease. A small boy begged his mother for a quarter to buy a ticket, but the mother refused, telling her son that if he went to that show he would see something awful. Well, the boy sneaked in the show and the first thing he saw was something awful - his own dad sitting on the front row.