advertising

A Quote by Banksy on advertising, creativity, art, and artists

The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.

Banksy

Contributed by: Siona

A Quote by Mr. on economics, advertising, mass appeal, mass marketing, marketing, promotion, and mr prophet

Mass marketing doesn't always create mass appeal and mass appeal can't always be marketed.

Mr. Prophet

Source: Mr. Prophet

Contributed by: Mr.

A Quote by Seth Godin on marketing, web, internet, and advertising

If a newspaper, a radio station or a TV station doesn't please advertisers, it disappears. It exists to make you (the marketer) happy.

That's the reason the medium (and its rules) exist. To please the advertisers.

But the Net is different.

It wasn't invented by business people, and it doesn't exist to help your company make money.

It's entirely possible it could be used that way, but it doesn't owe you anything. The question to ask isn't, "but how does this help me?" as if you have some sort of say in the matter. You don't get a vote on whether Google succeeds or whether your customers erect spam filters.

The question to ask is, "how are people (the people I need to reach, interact with and tell stories to) going to use this new power and how can I help them achieve their goals?"

Seth Godin

Source: The web doesn't care: http://sethgodin.typepad.com/seths_blog/2008/07/the-web-doesnt.html

Contributed by: ~C4Chaos

A Quote by Donny Deutsch on ads, advertising, and marketing

At the end of the day, great advertising is just like great moviemaking. No great research has ever made a movie; no great research has ever made a television show. You can tweak things, see if something is working a certain way, so yes, research can test "Is this communicating what I think it communicates?" You might think it does, but if 20 people say, "I don't get it," well, you've got to pay attention to that. But you can't listen if 20 people go, "I think it's this" or "You should do this" or "I like this." The best creative products—and this goes for television programming also, this goes for news organizations—use research appropriately and intelligently, but give me that great gut every time. And that's what separates the men from the boys.

Donny Deutsch

Source: An Interview with Donny Deutsch: http://www.portfolio.com/views/columns/the-world-according-to/2007/10/19/An-interview-with-Donny-Deutsch

Contributed by: ~C4Chaos

A Quote by Donny Deutsch on ad, advertising, humanity, and people

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

Donny Deutsch

Source: An Interview with Donny Deutsch: http://www.portfolio.com/views/columns/the-world-according-to/2007/10/19/An-interview-with-Donny-Deutsch

Contributed by: ~C4Chaos

A Quote by Jeff Bezos on advertising, products, business, and quality

I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.

Jeff Bezos

Source: WIRED: The Zen of Jeff Bezos: http://www.wired.com/wired/archive/13.01/bezos.html

Contributed by: ~C4Chaos

A Quote by Pat Mitchell on television, media, system, public broadcasting, broadcasting, advertising, commercial, and noncommercial

[Public Broadcasting System] an entity designed to create an informed citizenry rather than to deliver consumers to advertisers.

Pat Mitchell

Source: PBS website - from a December 2004 speech by Pat Mitchell, President of PBS

Contributed by: Earon

A Quote by Seth Godin on marketing, advertising, brands, branding, permission, and customers

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

Source: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, Pages: 69

Contributed by: Siona

A Quote by Seth Godin on dating, permission marketing, permission marketer, marketing, and advertising

The other way to get married is a lot more fun, a lot more rational, and a lot more successful. It's called dating.

A Permission Marketer goes on a date. If it goes well, the two of them go on another date. And then another. Until, after ten or twelve dates, both sides can really communicate with each other about their needs and desires. After twenty dates they meet each other's families. Finally, after three or four months of dating, the Permission Marketer proposes marriage.

Permission Marketing is just like dating. It turns stranger into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits.

Seth Godin

Source: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, Pages: 45

Contributed by: ~C4Chaos

A Quote by Vilhjalmur Stefansson on advertising, deception, ethics, and truth

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

Vilhjalmur Stefansson

Contributed by: Zaady

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