Yvon Chouinard

A Quote by Yvon Chouinard on business, environment, conscious capitalism, and sustainability

What they don't realize is that I'm not in the business to make clothes. I'm not in the business to make more money for myself, for Christ's sake. This is the reason Patagonia exists -- to put into action the recommendations I read about in books to avoid environmental collapse. That's the reason I'm in business -- to try to clean up our own act, and try to influence other companies to do the right thing, and try to influence our customers to do the right thing. So we're not going to change. They can go buy from somewhere else if they don't like it.

Yvon Chouinard

Source: Grist: Don't Get Mad, Get Yvon: http://www.grist.org/news/maindish/2004/10/22/little-chouinard/

Contributed by: ~C4Chaos

A Quote by Yvon Chouinard

"...we don't produce glossy PR kits or throw elaborate parties at trade shows. We believe the best way to get press is to have something to say. "

Yvon Chouinard

Source: Let My People Go Surfing: The Education of a Reluctant Businessman, Pages: 157

Contributed by: Shelly

A Quote by Yvon Chouinard on business, responsibility, and sustainability

"Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it's none of the above. Fundamentally,businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business. "

Yvon Chouinard

Source: Let My People Go Surfing: The Education of a Reluctant Businessman, Pages: 159

Contributed by: Shelly

A Quote by Yvon Chouinard

"I continued to practice my MBA theory of management, management by absence, while I wear-tested our clothing and equipment in the most extreme conditions in the Himalayas and South America. I was the outside guy, responsible for bringing back new ideas. A company needs someone to go out and get the temperature of the world, so for years I would come home excited about ideas for products, new markets, or new materials. Then I began to see rapid changes in the world, ...."

Yvon Chouinard

Source: Let My People Go Surfing: The Education of a Reluctant Businessman, Pages: 58

Contributed by: Shelly

Syndicate content