A Quote by Yvon Chouinard on business, profit, goal, and process

...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.

Yvon Chouinard

Source: TIME: Reaching the Top by Doing the Right Thing: http://www.time.com/time/reports/environment/heroes/heroesgallery/0,2967,chouinard,00.html

Contributed by: ~C4Chaos