A Quote by Yvon Chouinard on business, environment, conscious capitalism, and sustainability

What they don't realize is that I'm not in the business to make clothes. I'm not in the business to make more money for myself, for Christ's sake. This is the reason Patagonia exists -- to put into action the recommendations I read about in books to avoid environmental collapse. That's the reason I'm in business -- to try to clean up our own act, and try to influence other companies to do the right thing, and try to influence our customers to do the right thing. So we're not going to change. They can go buy from somewhere else if they don't like it.

Yvon Chouinard

Source: Grist: Don't Get Mad, Get Yvon: http://www.grist.org/news/maindish/2004/10/22/little-chouinard/

Contributed by: ~C4Chaos