A Quote by Yvon Chouinard on business, responsibility, and sustainability

"Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it's none of the above. Fundamentally,businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business. "

Yvon Chouinard

Source: Let My People Go Surfing: The Education of a Reluctant Businessman, Pages: 159

Contributed by: Shelly