A Quote by William McDonough on design, cradle to cradle, and mcdonough

Commerce on the other hand is relatively quick
essentially creative, highly effective and efficient
and fundamentally honest
because we can't exchange value for very long
if we don't trust each other
So we use the tools of commerce primarily for our work
but the question we bring to it is
"How do we love all the children of all species for all time?"
So we start our designs with that question
Because what we realise today is that modern culture
appears to have adopted a strategy of tragedy
If we come here and say well I didn't intend to to cause
global warming on my way here-Its not part of my plan
Then we realise that it's part of our De facto plan
Because it's the thing that's happening
because we have no other plan

So if you don't have an end game of something delightful
then you're just moving chess peices around
if you don't know you've taken the king

So perhaps we can develop
a strategy of change that involves humility

So as Kevin Kelly pointed out
There is no end game, there's an infinite game
And we're playing in that infinite game
and so we call it Cradle to Cradle
Our Goal is a delightfully diverse, safe, healthy and just world,
with clean air, water, soil and power
-economically, equitably, ecologically and elegantly enjoyed-Period!
Which part of this don't you like?

William McDonough

Source: TED Talks-The wisdom of designing Cradle to Cradle: http://www.ted.com/index.php/talks/view/id/104

Contributed by: nrgsave