A Quote by William McDonough on design, goals, ecology, and sustainability

...you have to design with positive principles and positive goals. Modern industrial culture doesn’t seem to have principles, except something like: “If brute force isn’t working, you are not using enough of it.” While its goals are unclear, its de facto goal appears to be to create ecological and human tragedy. If you play a game, you have to have a clear goal; in chess, you’re going to take a king. So we have an end game in mind because without this strategy becomes meaningless. What we seek is a delightfully diverse, safe, healthy and just world, with clean water, air, soil and power, that is economically, equitably, ecologically, and elegantly enjoyed.

William McDonough

Source: William Mcdonough interview: http://www.massivechange.com/2006/08/07/william-mcdonough-interview-march-23-2004/

Contributed by: ~C4Chaos