Well I think as designers we realize that design is a signal of intention but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence so when we look back at the basic state of affairs in which we design we, in a way, need to go to the primordial condition to understand the operating system and the frame conditions of the planet and the exiting part of that is the good news that's there because the news is the news of abundance and not the news of limits and I think as our culture tortures itself now with tyrranies and concerns over limits and fear we can add this other dimension of abundance that is coherent driven by the sun and start to imagine what that would be like to share
Source: From "The Monticello Dialogues" 6 hour interview http://www.newdimensions.org/program.php?id=2900
Commerce on the other hand is relatively quick essentially creative, highly effective and efficient and fundamentally honest because we can't exchange value for very long if we don't trust each other So we use the tools of commerce primarily for our work but the question we bring to it is "How do we love all the children of all species for all time?" So we start our designs with that question Because what we realise today is that modern culture appears to have adopted a strategy of tragedy If we come here and say well I didn't intend to to cause global warming on my way here-Its not part of my plan Then we realise that it's part of our De facto plan Because it's the thing that's happening because we have no other plan
So if you don't have an end game of something delightful then you're just moving chess peices around if you don't know you've taken the king
So perhaps we can develop a strategy of change that involves humility
So as Kevin Kelly pointed out There is no end game, there's an infinite game And we're playing in that infinite game and so we call it Cradle to Cradle Our Goal is a delightfully diverse, safe, healthy and just world, with clean air, water, soil and power -economically, equitably, ecologically and elegantly enjoyed-Period! Which part of this don't you like?
Source: TED Talks-The wisdom of designing Cradle to Cradle: http://www.ted.com/index.php/talks/view/id/104
...you have to design with positive principles and positive goals. Modern industrial culture doesn’t seem to have principles, except something like: “If brute force isn’t working, you are not using enough of it.” While its goals are unclear, its de facto goal appears to be to create ecological and human tragedy. If you play a game, you have to have a clear goal; in chess, you’re going to take a king. So we have an end game in mind because without this strategy becomes meaningless. What we seek is a delightfully diverse, safe, healthy and just world, with clean water, air, soil and power, that is economically, equitably, ecologically, and elegantly enjoyed.
Source: William Mcdonough interview: http://www.massivechange.com/2006/08/07/william-mcdonough-interview-march-23-2004/
Peter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make sure "the right things" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more "efficient." Our concept of eco-effectiveness means working on the right things -- on the right products and services and systems -- instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.
Source: Cradle to Cradle: Remaking the Way We Make Things