W. Edwards Deming

"What we need to do is learn to work in the system, by which I mean that everybody, every team, every platform, every division, every component is there not for competitive profit or recognition, but for contribution to the system as a whole on a win-win basis."

People work in the system. Management creates the system.

People are born with intrinsic motivation, self-esteem, dignity, curiosity to learn, joy in learning.

"It's management's job to know."

If you can't describe what you are doing as a process, you don't know what you're doing.

For Quality: Stamp out fires, automate, computerize, M.B.O., install merit pay, rank people, best efforts, zero defects. WRONG!!!! Missing ingredient: profound knowledge.

You can not hear what you do not understand.

It is not enough to do your best; you must know what to do, and THEN do your best.

What we need to do is learn to work in the system, by which I mean that everybody, every team, every platform, every division, every component is there not for individual competitive profit or recognition, but for contribution to the system as a whole on a win-win basis.

We are here to make another world.