There is an authentic spiritual impulse at the heart of our branding economy. We use brands to do identity work for us, finally, out of our desire to be recognised by others, by a power greater than ourselves; and the desire to recognise and know others, to commune with others under a power greater than ourselves. And in this recognising and being recognised, we experience that great power that draws us inward and outward.
Source: Consuming Faith: Integrating Who We Are with What We Buy, Pages: 106
Contributed by: Siona