Tom Beaudoin

A Quote by Tom Beaudoin on branding, brands, religion, spiritual, economy, and identity

There is an authentic spiritual impulse at the heart of our branding economy. We use brands to do identity work for us, finally, out of our desire to be recognised by others, by a power greater than ourselves; and the desire to recognise and know others, to commune with others under a power greater than ourselves. And in this recognising and being recognised, we experience that great power that draws us inward and outward.

Tom Beaudoin

Source: Consuming Faith: Integrating Who We Are with What We Buy, Pages: 106

Contributed by: Siona

A Quote by Tom Beaudoin on spiritual economics, spirituality, economics, god, and faith

Jesus is most clearly God’s economist when he talks about life’s big questions, such as the sense God makes of human life. When Jesus talks explicitly about God’s final judgment on out lives – which he rarely does – he continually refers not to sexual issues; not to proper deference to a pastor, bishop or pope; not to the inerrancy of scripture; not to membership in a church; not to himself as my personal Lord and savior; not to right ritual. He continually refers to economic spirituality. Jesus clearly made economic spirituality in everyday life the ultimate expression of faithfulness to God.

Tom Beaudoin

Source: Consuming Faith: Integrating Who We Are with What We Buy, Pages: 23

Contributed by: Siona

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