A Quote by Tom Asacker on authenticity, integrity, and business

"Authenticity schmauthenticity!" "Be authentic" is a hollow cry. It smells of the marketing puffery we chide. Instead, follow the lead of brand auteurs like Apple's Steve Jobs, Ronald Shaich of Panera Bread, Brin and Page of Google, and Disney's Robert Iger. Dream big! Stay tuned in to the changing marketplace.  Always be in beta. Have a fanatical attention to detail. Put your people at the heart of the brand, making sure that everyone understands his or her role in making the brand the star. And always, always put on a great show.