Tex Gunning

Average leaders take care of themselves and their families. Good leaders take care of themselves, their families, and some of the community. Great leaders—and great companies—not only take care of these stakeholders but also want to change the world. They want to leave the world better than they found it.

If a few of us can prove that it makes good business sense not just to be socially responsible but to make a serious social mission intrinsic to one's business, then this is going to be written about, studied, and publicized. Because nothing is transferred faster than a success story in business. So I am very optimistic that if a few businesses can set an example here, we can make a tipping point out of it.