If a few of us can prove that it makes good business sense not just to be socially responsible but to make a serious social mission intrinsic to one's business, then this is going to be written about, studied, and publicized. Because nothing is transferred faster than a success story in business. So I am very optimistic that if a few businesses can set an example here, we can make a tipping point out of it.
Source: WIE: Interview with Tex Gunning: http://www.wie.org/j28/gunning.asp?page=2
Contributed by: ~C4Chaos