Tara Hunt

A Quote by Tara Hunt on recommendations and social networks

...Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.

Tara Hunt

Source: How to Make a Gabillion Dollars with Community Marketing…or something to that effect: http://www.horsepigcow.com/2007/09/13/how-to-make-a-gabillion-dollars-with-community-marketingor-something-to-that-effect/

Contributed by: ~C4Chaos

A Quote by Tara Hunt on happiness and business

To me it seems pretty obvious that it would be simple to build a business around helping people achieve autonomy, a feeling of competence and relatedness. In fact, every web company that has been successful thusfar has their business build solidly on one or all of these. And I believe that as people discover that these things are within their reach, they will gravitate more and more towards companies that offer tools to helping them achieve happiness.

Tara Hunt

Source: Happiness as Core to Your Business Model: http://www.horsepigcow.com/2008/02/03/happiness-as-core-to-your-business-model/

Contributed by: ~C4Chaos

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