A Quote by Steve Bishop on marketing, sustainability, green, and consumers
Marketing needs to define what sustainability means for their company and then decide how to express those values in their offerings. Companies should stop trying to appeal to green consumers by building green myths into the products they have and start creating something real—products that tell their environmental story for them.
Source: HBR Green: http://www.hbrgreen.org/2008/01/dont_bother_with_the_green_con.html
Contributed by: ~C4Chaos