Stephen Shapiro

A Quote by Stephen Shapiro on goals

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Goal-Free Living is the antidote to our achievement-oriented society. Basically since birth, we've been taught that we should be setting and achieving goals, and working hard toward goals. And for some people, that works. Some people enjoy a goal-oriented life. But for many people, all that does is create stress and dissatisfaction.

Stephen Shapiro

Source: Tom Peters: Cool Friends Interview: Steve Shapiro: http://www.tompeters.com/cool_friends/content.php?note=008464.php

Contributed by: ~C4Chaos

A Quote by Stephen Shapiro on goals, life, and direction

My suggestion is that we should have a sense of direction and let life unfold naturally, rather than trying to force it down a particular path, which is what we typically try to do. This will allow you to have a much more experiential view of life, allowing life to come to you. You will meander and weave, and change direction as you find the things you're really passionate about.

Stephen Shapiro

Source: Tom Peters: Cool Friends Interview: Steve Shapiro: http://www.tompeters.com/cool_friends/content.php?note=008464.php

Contributed by: ~C4Chaos

A Quote by Stephen Shapiro on goals, myers-briggs, personality, success, and passion

One interesting thing I did was to predict people's Myers-Briggs type, if they didn't already know it. It was pretty interesting that nearly 100 percent of the successful goal-free people were Extroverted-Intuiter-Perceivers.

The people who were goal-free but not successful tend to be introverts. If you're not going to get out there and play big, and meet people and have fun, and really go full-out with passion and gusto, it's hard for you to allow things to come together in a synchronistic way. But the Judgers out there love their goals.

Stephen Shapiro

Source: Tom Peters: Cool Friends Interview: Steve Shapiro: http://www.tompeters.com/cool_friends/content.php?note=008464.php

Contributed by: ~C4Chaos

A Quote by Stephen Shapiro on goals, success, and direction

I do say there's a difference between being goal-free and goal-less. I'm definitely not an advocate of being goal-less, which is being lost and directionless, and sitting on your butt eating bon-bons, watching Jerry Springer. To me, goal-free is moving forward through life with purpose and passion, but not knowing how it's going to turn out. And not caring how it turns out, I guess, is probably even more important.

Stephen Shapiro

Source: Tom Peters: Cool Friends Interview: Steve Shapiro: http://www.tompeters.com/cool_friends/content.php?note=008464.php

Contributed by: ~C4Chaos

A Quote by Stephen Shapiro on failure and experience

To me, I just view everything as an experience. We label it "failure" or "success," when in fact it's just an experience. And we can learn from every experience—good, bad, or indifferent.

Stephen Shapiro

Source: Tom Peters: Cool Friends Interview: Steve Shapiro: http://www.tompeters.com/cool_friends/content.php?note=008464.php

Contributed by: ~C4Chaos

A Quote by Stephen Shapiro on branding, brand, customers, and experience

Much literature has been written on branding. 

But what is a brand?  Can you define it in just 6 words?

No, it is not Nike’s “swoop.”  It is not McDonald’s “I’m Lovin’ It” jingle.  It is not Accenture’s Tiger Woods ads.  It is not the design of my website or my “Unconventional Thinking” tag line.

Erik Hansen, Tom Peters’ brand manager (and a good friend of mine), said it quite eloquently.  A brand is… “what your customers say it is.” 

What is great about this definition is that it gives you direct access to changing your brand.  To change your brand you must change your customers’ perceptions and experiences.  No logo or advertising campaign has ever done this.

Stephen Shapiro

Source: Stephen Shapiro Blog: How to Change and Organizations Culture: http://www.steveshapiro.com/2007/10/01/how-to-change-an-organizations-culture/

Contributed by: ~C4Chaos

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