A Quote by Stephen Shapiro on innovation, business, and management
If you are crunching numbers, you are probably gathering information from existing customers. This will give you insight into their buying habits, usability behaviors, and other patterns. But most likely you are only gathering data on YOUR customers. This represents the middle of the bell curve or the norm. This information may be useful in “incremental” improvement, but it will rarely lead to significant innovations.
Source: What Innovators Can Learn from Vegas Card Counters: http://www.steveshapiro.com/2008/03/21/how-innovators-can-learn-from-vegas-card-counters/
Contributed by: ~C4Chaos