It takes a great deal of character strength to apologize quickly out of one's heart rather than out of pity. A person must possess himself and have a deep sense of security in fundamental principles and values in order to genuinely apologize.
To focus on technique is like cramming your way through school. You sometimes get by, perhaps even get good grades, but if you don't pay the price, day in and day out, you never achieve true mastery of the subjects you study or develop and educated mind.
Stephen Covey (1932 -)
Source: The Seven Habits of Highly Effective People