A Quote by Shelly Lazarus on authenticity and marketing

Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.

Shelly Lazarus

Source: Interview with Ogilvy and Mather CEO Shelly Lazarus: http://money.cnn.tv/magazines/fortune/fortune_archive/2007/09/17/100258877/index.htm

Contributed by: ~C4Chaos