Shelly Lazarus

A Quote by Shelly Lazarus on customers, marketing, and business

We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find ways to allow them to actively engage with you, or the money you spend is wasted.

Shelly Lazarus

Source: Interview with Ogilvy and Mather CEO Shelly Lazarus: http://money.cnn.tv/magazines/fortune/fortune_archive/2007/09/17/100258877/index.htm

Contributed by: ~C4Chaos

A Quote by Shelly Lazarus on authenticity and marketing

Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.

Shelly Lazarus

Source: Interview with Ogilvy and Mather CEO Shelly Lazarus: http://money.cnn.tv/magazines/fortune/fortune_archive/2007/09/17/100258877/index.htm

Contributed by: ~C4Chaos

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