Seth Godin

A Quote by Seth Godin on excellence, awkward, inspiration, and goals

"My new favorite word is 'awkward.'...The reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort."

Seth Godin

Source: http://sethgodin.typepad.com/seths_blog/2006/08/awkward.html

Contributed by: niwhai

A Quote by Seth Godin on marketing, ideavirus, ideas, consumers, and networks

Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.

Instead, the future belongs to the marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Seth Godin

Source: Unleashing the Ideavirus, Pages: 15

Contributed by: ~C4Chaos

A Quote by Seth Godin on marketing, advertising, brands, branding, permission, and customers

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

Source: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, Pages: 69

Contributed by: Siona

A Quote by Seth Godin on trust, confidence, marketing, marketers, and reputation

WHERE DOES trust come from?

This is what every marketer wants to know. Without trust, marketers know that there are no sales. Trust means the prospect believes not only that the product being sold will actually solve his problems, but that if for some reason it doesn't, the company will make good on its reputation of performance.

We happily pay a premium to buy our jewelry from a fancy store instead of from a shady character on the street. Why? Because we trust the store to sell us the real deal, while the guy with the watches in a briefcase represents substantial risks.

Corporations pay consultants billions of dollars for their advice, when they could probably find similar advice down the street at the local community college. Why the premium? Because Bain and McKinsey and the like are trusted advisers. They've built enough of a track record, and enough confidence, that they can command substantial premium.

Seth Godin

Source: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, Pages: 79

Contributed by: ~C4Chaos

A Quote by Seth Godin on dating, permission marketing, permission marketer, marketing, and advertising

The other way to get married is a lot more fun, a lot more rational, and a lot more successful. It's called dating.

A Permission Marketer goes on a date. If it goes well, the two of them go on another date. And then another. Until, after ten or twelve dates, both sides can really communicate with each other about their needs and desires. After twenty dates they meet each other's families. Finally, after three or four months of dating, the Permission Marketer proposes marriage.

Permission Marketing is just like dating. It turns stranger into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits.

Seth Godin

Source: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, Pages: 45

Contributed by: ~C4Chaos

A Quote by Seth Godin on advertisting, marketing, commercials, and ads

Almost no one goes home eagerly anticipating junk mail in their mailbox. Almost no one read People magazine for the ads. Almost no one looks forward to a three-minute commercial interruption on must see TV.

Advertising is not why we pay attention. Yet marketers must make us pay attention for the ads to work. If they don't interrupt our train of thought by planting some sort of seed in our conscious or subconscious, the ads fail. Wasted money. If an ad falls in the forest and no one notices, there is no ad.

Seth Godin

Source: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, Pages: 25

Contributed by: ~C4Chaos

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