Ray Anderson

A Quote by Ray Anderson on waste, environment, sustainability, conscious capitalism, and business

We began to tackle the face of mountain we identified as waste. We defined waste, by the way, as any cost that we incurred that does not add value to our customer and that translates to doing everything right the first time, every time. It’s not just waste material, scrapped and low quality and so forth. If you send something to the wrong destination and have to get it back and reship it -- that’s waste. If you incur a bad debt -- that’s waste. So we defined waste very broadly and over time we actually said that any energy that comes from fossil fuel by our definition is waste and we need to eliminate it. We really began to think in different ways about our business in terms of climbing this mountain and it became very clear very quickly this was the smart thing to do. Not only did we start to generate answers for those customers, they embraced us for what we were trying to do. The goodwill in the market place has just been stunning. The rest of the business case is pretty simple. I cost it down not up.

Ray Anderson

Source: Ray Anderson on conquering Mount Sustainability: http://www.greenlivingonline.com/Business/ray-anderson-conquering-mount-sustainability-and-inspiring-us-along-the-way/

Contributed by: ~C4Chaos

A Quote by Ray Anderson on business, good business, conscious capitalism, profit, and corporate social responsibility

The status quo is a very powerful opiate and when you have a system that seems to be working and producing profits by the conventional way of accounting for profits. It’s very hard to make yourself change. But we all know that change is an inevitable part of business. Once you have ridden a wave just so far, you have to get another wave. We all know that. For us, becoming restorative has been that new wave and we have been riding it for 13 years now. It’s been incredibly good for business.

Ray Anderson

Source: Ray Anderson on conquering Mount Sustainability: http://www.greenlivingonline.com/Business/ray-anderson-conquering-mount-sustainability-and-inspiring-us-along-the-way/

Contributed by: ~C4Chaos

A Quote by Ray Anderson on status quoe, ethics, business, green, conscious business, conscious capitalism, and environment

The status quo is a product of our culture or our culture is a product of the status quo -- I’m sure which is the effect and which is the product -- there is probably a feedback loop there that is mutually reinforcing. But we have a culture that says "hey, look around. This place called Earth was created for you and you can do anything you want with it."

And of course we know that is flawed. We belong to it, it doesn’t belong to us. It’s a flawed world view. You see evidence of it all around us -- this idea that resources are limitless and we will never run out. Or that we can put anything we want to into the earth, throw poison into the sink. It’s very adolescent thinking. But yet there is a growing sense of ethics. We see a clear cutting in an old growth forest we say "that’s wrong." We see fish that are deformed from PCBs and we know that it’s wrong. We are waking up to the environmental ethics of living in paradise.

Ray Anderson

Source: Ray Anderson on conquering Mount Sustainability: http://www.greenlivingonline.com/Business/ray-anderson-conquering-mount-sustainability-and-inspiring-us-along-the-way/

Contributed by: ~C4Chaos

A Quote by Ray Anderson on bottom line, business, conscious business, conscious capitalism, honesty, sustainability, green, and environment

We need an honest bottom line. Today that bottom line is vastly subsidized. If anyone of us were paying the full cost of oil our bottom lines would be very different. If you internalize the cost of oil, look at the cost of the war in the Middle East or the cost of global warming for future generations, if you internalize those external costs and what you pay, that bottom line would look very different, what ever business you are in. If we somehow put a value on species extinction and factor that into our costs that bottom line would look very different. IF we put any resource depletion into costs our bottom line would change. So what we have is a dishonest market that does not take into account all the costs when it establishes its prices. We need an honest marketplace before we can let the market work for sustainability rather than against it as it works today.

Ray Anderson

Source: Ray Anderson on conquering Mount Sustainability: http://www.greenlivingonline.com/Business/ray-anderson-conquering-mount-sustainability-and-inspiring-us-along-the-way/

Contributed by: ~C4Chaos

A Quote by Ray Anderson on business, profit, and purpose

...there is no more strategic issue for a company, or any organization, than its ultimate purpose. For those who think business exists to make a profit, I suggest they think again. Business makes a profit to exist. Surely it must exist for some higher, nobler purpose than that.

Ray Anderson

Source: GNH 2: Ray Anderson Keynote: http://gpiatlantic.org/conference/proceedings/anderson.htm

Contributed by: ~C4Chaos

A Quote by Ray Anderson on sustainability, conscious business, conscious capitalism, business, and profit

During the last five years, those four advantages—costs, products, people, goodwill—have been the salvation of Interface during a recession that saw our primary marketplace shrink by 38% from peak to trough—38%! As a heavily leveraged company with over $400 million in debt, we might not have made it without the sustainability initiative and, especially, the support of our customers. This revised definition of success—this new paradigm—has a name: “Doing well by doing good”. It is a better way to bigger profits.

Ray Anderson

Source: GNH 2: Ray Anderson Keynote: http://gpiatlantic.org/conference/proceedings/anderson.htm

Contributed by: ~C4Chaos

A Quote by Ray Anderson on environment, green, environmentalism, ethics, and progress

So, this thing called environmentalism is not new and not left-wing whacko. It dates from way back. Though religious conservatives prefer to call it “creation care”, it’s the same thing. It is an apolitical extension of a very long-term progression in the definition of what’s the right thing to do. Progress may occur in fits and starts with occasional setbacks, but the direction in environmental ethics is well established. There is an inevitability that goes hand-in-glove with the maturing of a species – a growing sense of right and wrong, extending to all of creation, including one of humankind’s most pervasive inventions: the industrial system and its built environment.

Ray Anderson

Source: GNH 2: Ray Anderson Keynote: http://gpiatlantic.org/conference/proceedings/anderson.htm

Contributed by: ~C4Chaos

A Quote by Ray Anderson on sustainability, conscious capitalism, corporate social responsibility, and environment

For nearly 11 years, now, we have been on this mission; we call it, “climbing Mt. Sustainability”, a mountain higher than Everest, to meet at that point at the top that symbolizes zero footprint—zero environmental impact. Sustainable: taking nothing, doing no harm.

Ray Anderson

Source: GNH 2: Ray Anderson Keynote: http://gpiatlantic.org/conference/proceedings/anderson.htm

Contributed by: ~C4Chaos

A Quote by Ray Anderson on sustainability, conscious business, conscious capitalism, and business

I always make the business case for sustainability. It’s so compelling. Our costs are down, not up. Our products are the best they have ever been. Our people are motivated by a shared higher purpose — esprit de corps to die for. And the goodwill in the marketplace — it’s just been astonishing.

Ray Anderson

Source: NYTimes: Ray Anderson: Executive on a Mission: http://www.nytimes.com/2007/05/22/science/earth/22ander.html

Contributed by: ~C4Chaos

A Quote by Ray Anderson on work, business, conscious business, good business, conscious capitalism, job, and environment

I used to think that my job didn't have anything to do with the environment. Then I realized that my job, as well as everyone else's job, impacts the environment in some way. And now advocating for sustainability has become my No. 1 responsibility.

Ray Anderson

Source: Grist: Ray Matter: http://www.grist.org/comments/interactivist/2004/11/08/anderson/

Contributed by: ~C4Chaos

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