The status quo is a very powerful opiate and when you have a system that seems to be working and producing profits by the conventional way of accounting for profits. It’s very hard to make yourself change. But we all know that change is an inevitable part of business. Once you have ridden a wave just so far, you have to get another wave. We all know that. For us, becoming restorative has been that new wave and we have been riding it for 13 years now. It’s been incredibly good for business.
Source: Ray Anderson on conquering Mount Sustainability: http://www.greenlivingonline.com/Business/ray-anderson-conquering-mount-sustainability-and-inspiring-us-along-the-way/
Contributed by: ~C4Chaos