"We are such spendthrifts with our lives. The trick of living is to slip on and off the planet with as little fuss as you can muster. I'm not running for sainthood. I just happen to think that in life we need to be a little like the farmer, who puts back into the soil what he takes out".
"Now then, if we were to go the lowest road and plaster my face on the bottle of oil and vinegar dressing just to line our pockets, it would sink. But to go the low road to get to the high road- shameless exploitation for charity, for the common good- now that's an idea worth the hustle, a reciprocal trade agreement."
Source: Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple, Pages: 37
...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'"
Source: Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple, Pages: 83