A Quote by Patricia Aburdene on brands, branding, conscious consumers, cult brands, and conscious capitalism

More than a name, logo or "iconic" CEO, a brand is a place in the heart where employees, investors, suppliers--and Conscious Consumers--meet to tell a company's story, says brand guru Elsie Maio. "When brand reveals authenticity, values and humanity's drive towards consciousness, it's a powerful strategic advantage."

Patricia Aburdene

Source: Megatrends 2010: The Rise of Conscious Capitalism, Pages: 110

Contributed by: ~C4Chaos