Malcolm Gladwell

A Quote by Malcolm Gladwell on tipping point, idea, epidemics, and virus

The Tipping Point is the biography  of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.

Malcolm Gladwell

Source: The Tipping Point: How Little Things Can Make a Big Difference, Pages: 7

Contributed by: ~C4Chaos

A Quote by Malcolm Gladwell on law of the few, epidemics, and messenger

The Law of the Few,... says that one critical factor in epidemics is the nature of the messenger.

Malcolm Gladwell

Source: The Tipping Point: How Little Things Can Make a Big Difference, Pages: 90

Contributed by: ~C4Chaos

A Quote by Malcolm Gladwell on character and context

Character, then, isn't what we think it is or, rather, what we want it to be. It isn't a stable, easily identifiable set of closely related traits, and it only seems that way because of a glitch in the way our brains are organized. Character is more like a bundle of habits and tendencies and interests, loosely bound together and dependent, at certain times, on circumstance and context.

Malcolm Gladwell

Source: The Tipping Point: How Little Things Can Make a Big Difference, Pages: 163

Contributed by: ~C4Chaos

A Quote by Malcolm Gladwell on persuasion and talk

What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.

Malcolm Gladwell

Source: The Tipping Point: How Little Things Can Make a Big Difference, Pages: 80

Contributed by: ~C4Chaos

A Quote by Malcolm Gladwell on emotion, feeling, and contagious

If we think about emotion this way -- as outside-in, not inside out -- it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.

Malcolm Gladwell

Source: The Tipping Point: How Little Things Can Make a Big Difference, Pages: 84

Contributed by: ~C4Chaos

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