A Quote by Malcolm Gladwell on epidemics, change, belief, and behavior

What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus.

Malcolm Gladwell

Source: The Tipping Point: How Little Things Can Make a Big Difference, Pages: 258

Contributed by: ~C4Chaos