A Quote by Malcolm Gladwell on movements, ideology, group, and contagious

Have you ever wondered, for example, how religious movements get started? Usually, we think of them as a product of highly charismatic evangelists, people like the Apostle Paul or Billy Graham or Brigham Young, but the spread of any new and contagious ideology also has a lot to do with the skillful use of group power.

Malcolm Gladwell

Source: The Tipping Point: How Little Things Can Make a Big Difference, Pages: 172

Contributed by: ~C4Chaos