A Quote by Joannne Thomas Yaccato on marketing, women, consumers, and marketing efforts

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If you understand women's consumer DNA and implement strategies that ring with authenticity, you will improve all of your marketing efforts. If you make it women-friendly, you make it everybody-friendly.

Joannne Yaccato

Source: The 80% Minority: Reaching the Real World of Women Consumers

Contributed by: Terrill