A Quote by Jim Collins on greatness and business

...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It's just a given.        

Jim Collins

Source: Good to Great: Why Some Companies Make the Leap... and Others Don't, Pages: 208

Contributed by: Brian