A Quote by Jim Collins on bhags and big hairy audacious goals

Highly visionary companies often use bold missions--what we prefer to call BHAGs (pronounced bee-hags, short for "Big Hairy Audacious Goals")--as a particularly powerful mechanism to stimulate progress.

Jim Collins

Source: Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials), Pages: 93

Contributed by: Brian