A Quote by Jim Collins on profitability, visionary companies, and oxygen

Profitability is a necessary condition for existence and a means to more important ends, but it is not the end in itself for many of the visionary companies. Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.

Jim Collins

Source: Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials), Pages: 55

Contributed by: Brian