IBM'S Basic BELIEFS AND FUNDAMENTAL PRINCIPLES Our beliefs, which should be well known to every IBMer, are: 1. Respect for the individual. 2. A desire to have the best customer service of any company in the world. 3. The conviction that an organization should pursue all tasks with the idea that they can be accomplished in a superior manner. In addition to these, there is a set of fundamental principles which guide IBM management in the conduct of the business. Each manager should consider them as a basis for his decisions. They are: 1. To provide intelligent, aggressive capable management. 2. To serve our customers as efficiently and effectively as possible. 3. To continually improve our products and our technology. 4. To provide a maximum degree of satisfaction on the part of our employees in their assigned tasks. 5. To recognize the obligation to our stockholders to provide an adequate return on their investment. 6. To play our part in furthering the progress of the communities in which our facilities are located.