A Quote by Fred Kofman on business, consciousness, conscious capitalism, purpose, meaning, and service
The first question when you are doing anything in life is, “What’s the point?” That is a very spiritual question. What are you doing with your one and precious life? You’ve been given a gift of consciousness and wisdom and now you have this resource for a fairly limited time. What are you going to do with it?
In business you start from the same place. We ask, “What are you doing? What is the point of what you are doing? What are you trying to accomplish? Why is that important to you?” At the same time, to accomplish something in business, unless you want to be a criminal, you have to also value what would further the purpose of other people’s lives. That’s how you are going to get them to buy your product or service: by giving them something that they find valuable. The source of value is that it is congruent with their life’s purpose.
Becoming aware of what is meaningful to you and what is meaningful to those around you is the beginning of every successful enterprise. The moment you lose touch with that you are going to go down in flames. Maybe the words are too spiritual, but this is like basic Business 101. What’s your value proposition? Why would anybody want to buy your product or service?
Source: A Conversation with Fred Kofman: http://www.integralleadershipreview.com/archives/2003/2003_03_kofman.html
Contributed by: ~C4Chaos