Edward de Bono

A Quote by Edward de Bono on future, needs, and thinking

Traditional thinking is all about "what is;" Future thinking will also need to be about what can be.

Edward de Bono

Contributed by: Zaady

A Quote by Edward de Bono on automobiles, intelligence, people, power, and separation

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

Edward de Bono

Contributed by: Zaady

A Quote by Edward de Bono on design and future

If you do not design the future, someone or something else will design it for you.

Edward de Bono

Contributed by: Zaady

A Quote by Edward de Bono on devil

in

Mock the devil, and he will flee from thee.

Edward de Bono

Contributed by: Zaady

A Quote by Edward de Bono on purpose

in

Effectiveness without values is a tool without a purpose.

Edward de Bono

Contributed by: Zaady

A Quote by Edward de Bono on memory

in

A memory is what is left when something happens and does not completely unhappen.

Edward de Bono

Contributed by: Zaady

A Quote by Edward de Bono on perception and reality

Perception is real even when it is not reality.

Edward de Bono

Contributed by: Zaady

A Quote by Edward de Bono on ideas, needs, and time

The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.

Edward de Bono

Contributed by: Zaady

A Quote by Edward de Bono on needs and problems

We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.

Edward de Bono

Contributed by: Zaady

A Quote by Edward de Bono on art, business, competence, creativity, design, ideas, information, technology, value, and water

Water is essential for soup - but soup is more than water. Competence is essential for business - but business is more than competence. What is added to water gives the 'value' of the soup. What is added to competence gives the value delivered by business. Competence is becoming a commodity, Information is becoming a commodity. State of the art technology is becoming a commodity. So what is going to differentiate businesses? How are these commodities to be designed to deliver value? That means design. That means creativity. That means new ideas. Ideas are going to become more important in business than they have ever been.

Edward de Bono

Contributed by: Zaady

Syndicate content