The spirit of entrepreneurship includes imagination, inventiveness and openness to the new. This spirit of creative response aligns with the capacity to exercise moral imagination and to see ethical problems in a new light. To be sure, our most fundamental ethical values -- values such as honesty, avoiding doing harm, keeping commitments -- are grounded in timeless traditions and are not likely to be soon abandoned. But it is in the application of these ethical values to emerging, unique situations, where moral imagination and the entrepreneurial spirit can make a decisive difference.
Source: The Moral Imagination of Entrepreneurs: http://www.inc.com/resources/leadership/articles/20080101/dschmidt.html
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