We are a very open, very democratic site, which means we get all sorts of people. We do get some bad guys who are a few fries short of a Happy Meal. So we have to enlist the aid of our community to help us. The lesson implicit in this is that people will help you out and behave in a really good way. If you trust them, they will respond to that trust.
Source: Business 2.0: How To Succceed: Trust Your Customers and They'll Love You in Return: http://money.cnn.com/popups/2006/biz2/howtosucceed/21.html