Buck Rodgers

A real leader has the ability to motivate others to their highest level of achievement; then gives them the opportunity and the freedom to grow.

Leadership is the ability of a single individual through his or her actions to motivate others to higher levels of achievement.

Sometimes the manager must perform with the courage and agility of a circus performer, carefully crossing the highwire between short-term problems and long-term objectives.

First, there is the law. It must be obeyed. But the law is the minimum. You must act ethically.

People buy products for what they can do, not for what they are.

While every body wants it, most don't want to give it.

. . . the world is filled with the kind of customers who deserve the care and attention I advocate, and I'd be willing to jump through hoops to win and keep them.

. . . top management should spend 40 to 50 percent of its time educating and motivating its people . . .

We depend on you to do the right thing; right for both you and the company. It is no exaggeration to say that IBM's reputation is in your hands.

Good people need room to develop. They have to find their own voice . . . each IBMer is a businessperson working within the framework of the company structure.