A Quote by Bryan Eisenberg on branding and marketing
Mass marketing may be going the way of the dinosaur, but we would never suggest the principle of branding is on its deathbed. The need to establish and sustain name recognition and associative benefits will always be part of the competent marketer's stock in trade. However, the complex and interconnected relationships between emerging media and the information they now make available mean that name recognition and associations alone are insufficient. Increasingly, customers are associating brand not with a message but with their entire experience surrounding the product or service.
In other words, branding is now more about what you do than what you say.
Source: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, Pages: 13
Contributed by: ~C4Chaos