A Quote by Bill George on true north, purpose, and leadership

Your “true north” cannot be redirected by external pressures. Once you start trying to satisfy one shareholder, you’ll have to deal with another shareholder with a different point of view. Same with board members and all your other constituencies. If you allow yourself to be pulled off course, you’re going to destroy your enterprise.

Bill George

Source: The Thought Leader Interview: Bill George: http://www.strategy-business.com/press/article/07409

Contributed by: ~C4Chaos