…or so it seems.
The late music legend John Lennon is being posthumously featured in a new 30-second ad promoting the charitable foundation One Laptop per Child (OLPC).
The charity’s goal is to deliver solar-powered laptops to poor kids around the world. So in the commercial, which is called “A Message from John Lennon,” you hear the former Beatles’ voice, created through the use of digital technology, talk about the potential impact the laptops would have for a child.
“Imagine every child, no matter where in the world they were, could access a universe of knowledge,” says the singer, who was murdered in 1980. “They would have a chance to learn, to dream, to achieve anything they want. I tried to do it through my music, but now you can do it in a very different way.”
Donors can give $199 for one XO laptop or, through Dec. 31, pay $399 for two children’s laptops with one going to a child in developing country. The other can be kept by the donor or given to a deserving child.
The great thing about the XO laptop is that they’re eco-friendly. Because they could be used in remote areas with unreliable or limited energy sources, the XO laptop requires one-tenth of the electrical power necessary to run a typical laptop. It’s been designed to run without an electrical input so that children around the world can use human-generated and solar energy to power it. In addition, the toxins found in most laptops – including mercury and lead – have been dramatically reduce or eliminated.
John’s widow, Yoko Ono, who’s typically selective about the way her late husband’s image is used, approved the commercial, which started airing on Thursday.
“We deeply appreciate Yoko Ono’s support in allowing us to create the spot and we hope that its message will get people to imagine the power of education to change the world,” founder and chairman of OLPC Nicholas Negroponte said in a statement.
Talk back: Do you think John’s voice sounds realistic or too digitized? How do you feel about having artists or celebrities appearing in ads posthumously?